Let’s create something amazing together.

Working exclusively with organizations who are making a difference.

I started Fluid Junction in 2001 while teaching web design and development at Greenville Technical College. As Head Web Instructor, my responsibilities were stacked with teaching, speaking, hosting events, admissions counseling, evaluating course materials, marketing new courses, and the list goes on. If it was related to the web, then it landed on my desk. I loved it because I was constantly faced with new challenges that revealed opportunities to see what worked and what didn’t.

Many of my students were taking courses to level up their skills to change careers. However, companies wouldn’t hire someone without experience and my students couldn’t gain experience without actually working for a company. So I started Fluid Junction to fill the gap and worked with local companies to design their first website. I created processes for website design, development, search engine optimization, and hosting. I also designed a proposal template, a starter website, and developed a custom content management system and used these tools to teach my students. These efforts helped dedicated students find their first job in the web industry and they’ve continued to drive Fluid Junction for more than 20 years.

A lot has changed since 2001 but one thing remains the same…there are still plenty of gaps waiting to be filled by the ones up for the challenge.

If you’re filling a gap with your business then we’d love to help you maximize your impact through your website.

It all starts with a casual conversation to see if we’re a match.

Meet Alex Smith

I’m a certified website designer, developer, instructor, digital business consultant, and SEO expert. I started Fluid Junction in 2001 while teaching these skills at the college level and, 20 years later, I still LOVE what I do!

I began my web career as a corporate trainer at Greenville Technical College where I taught all things web related to companies such as BMW, Lockheed Martin, Michelin, Verizon, three branches of the military, and so many more. When I wasn’t teaching (or learning), you could find me building bespoke web applications or performing SEO for enterprise clients in the healthcare, manufacturing, and entertainment industries.

For more than two decades, I’ve completed countless projects from the initial discovery phase to designing, developing, and launching to personally supporting clients for years thereafter.

Through it all, calculated risk, teamwork, and trust are the three core values that have always kept things running smoothly. Success is simply not an option without them.

Meet Tina Smith

I was an award-winning Property Manager in Jacksonville, FL for many years. I was ready to experience something different, so I moved to Greenville, SC in 2002 and became an Executive/Personal Assistant for the President of an Architectural Firm. I continued to hone my management skills by helping the firm run multiple internal companies while also taking care of every aspect of the President’s personal/business life.

I joined Fluid Junction as a partner in November 2009. It was the perfect opportunity to take all of my management experience and apply it as a business owner. Alex and I streamlined the business and continued to build enterprise websites for companies nationwide. 

In December 2013, I accepted a position as the Property Manager for three multi-million dollar luxury oceanfront vacation rental homes on the Isle of Palms, SC while continuing to remain a partner with Fluid Junction. For six and a half years as Property Manager, I led a team of 45+ employees, contractors, and vendors while working remotely from Greenville, SC. 

In 2020, the pandemic hit and the world changed. Everything went virtual almost overnight. Solely focusing on Fluid Junction since the pandemic, we’ve been helping small businesses build an online presence and thrive in this new way of life.

I’m a day maker at my core which is a required super power in everything I do! 🙂

Get the Website You Need to Grow the Business You Want

We'll help you build a great-looking website that converts more customers so you can succeed at doing what you love.